San Diego, Calif. – The US Rugby Foundation and Madak, a leading rugby marketing agency, today announced a strategic partnership to launch the Collegiate Alumni Activation Jumpstart Program. This innovative initiative is designed to empower collegiate men's and women's rugby alumni associations across the United States by significantly enhancing their alumni engagement, fundraising capabilities, and overall program sustainability.
The grant program, developed in partnership with Madak, offers a comprehensive, four-month process designed to provide selected collegiate rugby programs with strategic guidance and a clear roadmap for growth. Recipients will undergo a multi-step journey, starting with an in-depth onboarding assessment, followed by intensive analysis and strategy sessions, culminating in recommendations and a recalibration session.
"We are very excited to partner with Madak on this vital initiative," said David Bruck, US Rugby Foundation Board Director. "Collegiate rugby is a cornerstone of our sport's development in the U.S., and activating alumni networks is crucial for long-term success. This program provides tangible tools and expertise to help university programs thrive."
The potential results for participating programs are far-reaching, aiming for impactful outcomes over the next 2-5 years. These include:
• Expanded Alumni Involvement: Building robust volunteer networks and mentorship opportunities across generations.
• Substantial Fundraising Growth: Driving financial contributions through structured giving campaigns.
• Elevated Program Visibility: Enhancing reputation and competitive opportunities within the collegiate landscape.
• Strengthened Legacy: Preserving program tradition and culture through intentional storytelling.
• Increased Recruitment: Attracting higher-quality student-athlete prospects through strategic alumni networking.
• Secured Institutional Support: Demonstrating alignment with university goals to gain greater administrative recognition.
