Crusaders International Academy Partners with Madak Agency
Crusaders International Academy Partners with Madak Agency
The Crusaders International Academy have announced a new strategic partnership with Madak, a Seattle- based marketing agency who specialize in business strategy and brand development.
The collaboration marks a significant step for the Crusaders brand as the rugby-owned Madak will leverage its expertise to support the Academy’s mission and growth, particularly in North America.
With a legacy of rugby excellence, the Crusaders International Academy has been a driving force in developing top-tier talent and advancing the sport globally.
“We are thrilled to partner with Crusaders International Academy as they continue to build their presence in North America,” says Madak CEO Adam Lejeunekopp. “Their dedication to rugby excellence aligns perfectly with our commitment to delivering innovative strategies that drive growth and success. Together, we are poised to elevate rugby to new heights.”
Madak are content experts, which will be key in engaging new audiences and crafting successful campaigns to amplify the Academy’s brand and mission.
“The Crusaders’ legacy of rugby excellence is unparalleled, and this partnership with Madak will help us achieve our vision of making an even greater impact across North America,” says Crusaders International Academy Director Grant Keenan. "Our mission is to create an environment where players and coaches can learn, grow and lead - we're excited to have Madak helping us in this mission to allow people to reach their potential."
Keenan continued: “We are looking forward to the opportunities ahead as we work together to grow the sport and foster a new generation of players and coaches.”
The Crusaders International Academy Framework is a holistic approach to rugby development that emphasizes continuous improvement and sustainable success. It is built on the foundation of a Winning Mentality, fostering a culture of learning, growth, and leadership at all levels of the organization.
This mentality is characterized by a relentless pursuit of excellence, a growth mindset that embraces challenges, and a commitment to inspiring others to reach their full potential. This mentality drives the framework's interconnected components.
The programs include on-site, residency, or remote for players and coaches with a coaching group that includes two current USA National Team coaches, two former Eagles (Scott Lawrence showing up in both lists), five former Al Blacks, and a total of 10 former internationals from various countries as well as professional men's and women's coaches with connections to national teams or major professional teams.
