As we look at how USA Rugby has to adjust to a new future and a new way of doing business, Goff Rugby Report Editor Alex Goff looks at one aspect of American rugby that USA Rugby needs to reconsider.

The changes in leadership since 2001, and the development of Rugby International Marketing (RIM) which is now USA Rugby Partners, have led the organization to view Men's 15s National Team home games as a key income-producer.

Goff looks at the evolution of Eagle home games, along with some other big internationals hosted in the USA, and how USA Rugby's efforts to make those games profitable have been hit-and-miss.

The huge games have not ended up benefiting USA Rugby much. The 7s Rugby World Cup cost USA Rugby at least $5 million. Test matches run by a well-organized group at the venue (especially Houston, which has hosted four of the USA's most successful test matches) have done well, but when USA Rugby employees, who have other things to do, have to take on the marketing and promotions, the results are poor.

So at the top end and the bottom end, USA Rugby is losing money. And when USA Rugby books a medium-sized venue and doesn't have marketing help on the ground, they also lose money.

USA Rugby would be better off selling promotion rights for the Eagles and having another organization take on the risk.

Alex Goff has more detail in this video (if you don't see the video embedded, please refresh the page).