USA Youth & High School's announcement last month that registrations are up prompted us at GRR World Headquarters dig a tiny bit deeper.
We had time, after all, as we sit on our underground bullet train from home to the office. The trip takes about 45 minutes so we took the opportunity to think more closely about the numbers.
First off, as USAYHS announced in December that registrations for the 1st quarter of the 2024-25 season were up 11%. Registration among girls players was up 18%.
This is largely considered a bit of the Maher Effect, in which the USA Women's Bronze Medal win in the Paris Olympics, bolstered by Ilona Maher's astonishing social media presence and skill on camera (and on the dance floor) has prompted more young girls to try to sport. While there is no specific survey telling us why more girls are signing up to play, the anecdotal evidence says the Olympics had an effect.
As we were always told—Olympic status helps ... winning helps more.