IRB Becomes World Rugby
IRB Becomes World Rugby
The International Rugby Board (IRB) has officially changed its name to "World Rugby" effective today.
World Rugby launched its new logo, website, and brand at the blouse of the 2014 World Rugby Conference and Exhibition in London.
As stated in the official announcement:
"At the heart of the brand is a distinctive positioning, expressed visually through a modernised and progressive logo that embodies World Rugby’s mission statement to grow the game globally, retaining a link to the organisation’s heritage through its blue and green colour scheme.
With Rugby continuing to inspire and engage new audiences and players around the world, the launch is the culmination of a rebranding process undertaken with the assistance of FutureBrand.
The new expression of the brand, reflected in the new name and visual identity, aims to deliver the federation’s mission to build a stronger connection with fans, players and commercial partners. Ultimately engaging new audiences worldwide.
Look for the logo and branding on match official jerseys, websites, and more. Match officials will have the new logo on thier jerseys in this coming weekend's test matches.
The organizations new website is worldrugby.org, and Twitter handle is @worldrugby platforms.
The organizations new website is worldrugby.org, and Twitter handle is @worldrugby platforms.
